Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
Lire la suiteProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
Lire la suiteAims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
Lire la suiteExamines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
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